The old adage goes, never judge a book by its cover, but in the world of business, your business card and cover letter matter greatly. It may seem like simply an introduction and not much more than that, but the impression you make on potential clients and employers with your business card and cover letter can help open doors and get you offers faster than ever. And we all know that first impressions count! So today we’re going to take a look at how your business card says a lot about your business and what you can do to make it better, both in terms of design and content.
Does Your Business Card Look Good?
You have to take into account that your name card is your first point of contact with a potential client. It says a lot about how professional and well prepared you are as a person and as a company, so it’s important to pay attention to what you’re sending out. Think of it as an extension of your brand – make sure it speaks volumes about who you are and what you do. When choosing a design for your own business card, try not to get too carried away with color or pattern. If you are unsure, check out OnTimePrint, South-East Asia’s leading online printing company making printing easy and frictionless. It guarantees high quality at low prices, and a wide degree of print personalization.
Does Your Business Card Feel Good?
Having a high-quality business card is much more than just having a creative or compelling design, it’s about putting your best foot forward as an entrepreneur. When you hand someone your business card, what do you hope they’ll take away from it? Do you want them to remember that you provide exceptional customer service? Or that your company is innovative and creative? Whatever impression you’re going for, having a high-quality business card can help to ensure that others form positive associations with your company. There are several things to consider when picking out your next batch of business cards: how many will you need, where should you get them printed, and how should they be packaged? Let’s break down each question in more detail.
First off, keep in mind that if people like your business card—or even love it—that may increase brand loyalty down the road.
Does It Say Anything Interesting?
One of my biggest pet peeves is when people hand me business cards without anything written on them. Just handing over your business card does very little to promote your business. It’s fine to keep things basic with something like your name, title, company name and website—but there are certainly ways to take it up a notch. Include an enticing quote about your product or service, mention awards you’ve won, or provide contact information in an interesting way (using QR codes or text messages, for example). The possibilities are endless! So get creative! Remember: If someone looks at your business card for even 10 seconds, they should feel encouraged to learn more about you—whether by visiting your website or calling you. If they don’t get that feeling from your card, then it needs work.
Is There a Story Behind It?
A business card is your first impression on potential clients. If you use generic stock templates, then people will assume that your business is equally unimpressive. Instead, be bold and adventurous with your card design. Is there a story behind it? Why not showcase it? Tell them about yourself—showcase why you’re worth working with—and tell them all about your services before they even ask for an appointment. Make sure it fits into your marketing style so you’re still coherent as a brand. And don’t forget to include details like your website address or social media profiles so they can easily contact you later on.
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